Amazon prohibited claims checker
Paste any listing copy and instantly highlight the claim phrases Amazon's content policy prohibits — with a fix for each one.
The claims Amazon quietly punishes
Amazon’s listing-content policy prohibits a family of claims in customer-facing copy: warranty and guarantee statements, money-back and refund promises, “risk-free”, “lifetime”, unsubstantiated scientific claims like “clinically proven”, and anything that reads as a medical cure. They’re prohibited precisely because they sell well — which is why they’re still everywhere, and why enforcement keeps tightening. The result is usually not a warning email: it’s a rejected edit, or a listing that silently stops appearing in search.
This scanner runs the same claim patterns our AI pipeline blocks in every field it writes — title, bullets, description, backend keywords, Q&A, image overlay text and A+ copy — and highlights each hit with a rewrite suggestion.
Compliant copy that still converts
The fix is never just deleting the phrase — it’s replacing the unverifiable promise with the verifiable specific behind it. “Lifetime durability” becomes the tested cycle count or the material spec. “Guaranteed to fit” becomes the exact compatibility list. “Risk-free” becomes the sizing guide and the certification. Specifics out-convert superlatives with shoppers who’ve learned to skim past hype — and they’re the only version of the claim Amazon lets you keep.
Frequently asked questions
Can I mention my 5-year warranty in bullets?
No — warranty terms don't belong in listing copy. Amazon restricts warranty statements in customer-facing fields; warranty information is communicated through official channels (product documentation and the dedicated warranty attribute where your category has one). Mentioning it in bullets is a common suppression trigger.
Is “100% satisfaction guaranteed” really a problem?
Yes. Guarantee language is restricted promotional content — it promises an outcome Amazon can't verify, and it duplicates protections (returns, A-to-z) that Amazon itself provides. Replace the promise with the specific, verifiable feature that would have backed it up.
What happens if my listing contains a prohibited claim?
Typical outcomes: the edit is rejected, the listing is suppressed from search until fixed, or — in health-adjacent categories — the ASIN gets flagged for policy review. Because enforcement is increasingly automated, phrases get caught at save-time or in periodic sweeps, often years after they were written.
Does a clean scan mean my listing is fully compliant?
No — it means the highest-risk phrase families are absent. Category-specific rules still apply (supplements, topicals, children's products and medical devices carry long extra lists), and this scanner is English-first and pattern-based. Treat it as a fast first gate, not a legal review.
Is my listing copy uploaded anywhere?
No. The scan runs entirely in your browser — your copy never leaves the page, there's no signup and nothing is stored.
More free Amazon tools
Never write a prohibited claim in the first place
Every field Listing Revamp generates is checked against these claim rules in code before you ever see it — plus character limits, backend byte budgets and language guardrails. Compliance by construction, not by audit.
No credit card, no API key — the free plan includes AI.