Amazon character counter — with search truncation preview
Count title, bullet and description characters against Amazon's limits — and see exactly where mobile search cuts your title off.
The limit that matters isn't the one in the policy
Amazon allows up to 200 characters of title in most categories — but shoppers on a phone see roughly the first 80 before the cut. Your title effectively has two lengths: the policy length that keeps you indexed and unsuppressed, and the visible length that decides whether anyone clicks. This counter tracks both: the hard limits per field, and a live preview of where mobile and desktop search results cut your title off.
The rule that follows from it: put your main keyword and your strongest benefit in the first ~80 characters, and spend the rest of the title on secondary keywords, variants and specifics that help ranking but don’t need to be seen to earn the click.
Every field, its limit, and what happens over it
Title: 200 characters in most categories — exceeding it risks search suppression. Bullets: 250 characters each is the safe ceiling across categories (and short bullets convert better). Description: 2,000 characters — still indexed even when A+ Content hides it. Backend search terms: 249 bytes, a different unit entirely — check that field with the backend keyword checker below. These are the same ceilings our pipeline enforces in code on every listing it writes.
Frequently asked questions
How does Amazon count characters — do spaces count?
Yes, spaces count. Limits are counted in characters including spaces and punctuation, and an accented character counts as one character. This counter counts the same way (Unicode code points), so what you see here is what Amazon measures. The one exception is backend search terms, which are measured in bytes — use our backend keyword checker for that field.
What is the Amazon title character limit in 2026?
Amazon's title policy allows up to 200 characters in most categories, and titles over the limit can be suppressed from search. Some categories enforce stricter style-guide limits, so always check your category's style guide — then remember that search results show only ~80 characters on mobile, which is the limit that actually drives clicks.
How long should bullet points be?
Keep each bullet under 250 characters. Amazon's enforced ceiling varies by category (some accept 500+), but several categories now index only the first ~1,000 characters across all bullets combined — five focused 200-character bullets outperform five bloated ones both for indexing and for readability.
Does the product description still matter if I have A+ Content?
Yes. A+ Content replaces the plain description visually on the detail page, but the description field still indexes for search — so fill its 2,000 characters with keyword-bearing, readable copy even when A+ is live.
Is my listing copy uploaded anywhere?
No. Counting happens entirely in your browser — nothing is stored or sent to a server, and there's no signup.
More free Amazon tools
Counting characters is the easy part
Filling 200 characters with the RIGHT words is the hard part. Listing Revamp mines competitor reviews and keyword data, then writes a compliant title trio, bullets and description with every limit enforced by code — ready to paste.
No credit card, no API key — the free plan includes AI.